# Bitcoin Scaling Labs: Rebrand & Creative Governance

> How Myosin used client interviews and Creative OS for a rapid Bitcoin Scaling Labs rebrand, website update and Markdown creative-governance handoff.

Canonical URL: https://myosin.xyz/case-studies/bitcoin-scaling-labs
Publisher: Myosin.xyz

- Sector: Bitcoin infrastructure
- Offer: [Marketing Systems](https://myosin.xyz/marketing-systems)

## Where people stay in charge

People still set the creative direction, review the work and decide whether it conforms to the brand. The governance file supports that judgment; it does not automatically enforce it.

## About Bitcoin Scaling Labs

Bitcoin Scaling Labs works on scaling Bitcoin through a network of Bitcoin L2s. Its website needs to make that technical work understandable while giving the organisation a distinctive, consistent identity.

## The brief

Deliver a rapid rebrand and website update, with a way to keep future creative work consistent after handoff. The brief was not just a new visual identity in a standalone Figma file: it was a reusable basis for creating and reviewing work against the brand.

## What we did

Myosin began with client interviews to inform the creative work. That discovery shaped the rebrand and website update rather than letting a tool decide the direction.

- **Interview-led creative direction.** Client conversations informed the work, keeping the brand grounded in the organisation it represents.
- **Creative OS, applied to client work.** Myosin used Creative OS, a tool developed during its internal hackathon, to support the rapid rebrand and website update. It supported the creative process; it did not replace human creative judgment.
- **A rebrand and an updated website.** The old purple and blue site gave way to a dark navy and yellow identity. The before-and-after crops below show that visual change, not a claim about business or network performance.
- **Creative governance as a Markdown file.** Alongside the visual work, Myosin handed over a reusable Markdown creative-governance file. Its purpose is to help the team create future work and check its conformance with the brand, rather than leaving the identity only in a standalone design file.

The team reports that faster creation and easier design-conformance checking continue to save hours per week. This is a qualitative team-reported benefit, not a measured weekly saving or a quantified performance result.

This is [Marketing Systems](https://myosin.xyz/marketing-systems) work: creative delivery paired with reusable guidance for the work that comes next. [Start with a Growth Systems Audit](https://myosin.xyz/audit) to identify where your own creative workflow could improve.

## Before and after

### Before

![Before: the purple-to-blue Bitcoin Scaling Labs website, with a globe and the headline ‘Scaling Bitcoin to become Medium of Exchange (MoE) for the entire world’.](/media/clients/bitcoin-scaling-labs-before.webp)

The previous purple and blue website. Hero crop from the supplied low-resolution reference; shown at its available resolution.

### After

![After: Bitcoin Scaling Labs’ updated dark navy website, with yellow accents and the headline ‘The first network of Bitcoin L2s.’](/media/clients/bitcoin-scaling-labs-after.webp)

The updated dark navy and yellow website. Hero crop from the supplied screenshot; client network-performance figures are not engagement results.

## Related

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