# Get your equipment in front of the right buyers. > Sales and marketing workflows for machinery and equipment manufacturers: account research, approved technical content, and enquiry and quotation follow-up. Canonical URL: https://myosin.xyz/solutions/industries/machinery-equipment Publisher: Myosin.xyz [Industry solutions](https://myosin.xyz/solutions/industries) We connect account research, technical content and enquiry follow-up in the tools your team already uses. [Talk to Myosin](https://myosin.xyz/contact) ## Trusted by the world's top brands Claude Partner Network Certified - Solana - MetaMask - Equinox - Figure - Velora - Johnson & Johnson - Coca-Cola - Pernod Ricard - Shiseido - AB InBev - Prudential - Human Ventures - Universal Music Group - OXO - Resy - Founders Factory - Roundhill Investments - Stellar - Absolut - Randstad - Jägermeister - VaynerMedia - Vice ## From first enquiry to a considered decision. From established product lines to new export markets, machinery sales depend on the right buying contacts, useful technical evidence and consistent follow-up. We bring those pieces together for your commercial team. ### Reach the buying team. Engineering assesses the application. Purchasing evaluates the commercial fit. We map the people involved in the decision, with account context your sales team can use. ### Answer the application question. A buyer needs to understand how your equipment fits their production process. We turn engineering input into application material your technical specialists approve. ### Follow through after the event. Trade-fair contacts and demonstration requests create work across sales and engineering. We connect the original enquiry to its owner, open questions and next action. ## What we build: from the account list to the next action ### Research the buyer set We research target accounts and buying roles, with sources and application context your team can use. Example: Account brief - Application: Food production equipment - Buying roles: Plant engineering · Purchasing - Evidence: Sources and application fit Next action: Review fit before approaching the account ### Make the application clear We turn engineering input into application notes and product material, with technical review by your specialists. Example: Application note - Source: Your engineering input - Buyer question: Will this fit our production process? - Review: Technical claims checked by your specialists Next action: Approve the note for buyer conversations ### Keep the next action visible We give enquiries and quotations an owner, a next action and the context needed for follow-up. Example: Quotation follow-up - Conversation: Equipment enquiry after a trade fair - Open question: Confirm the application requirements - Owner: Your account manager Next action: Arrange the technical follow-up ## The account workflow, in practice. - 4,000+: Contacts researched and in the CRM - 129: Target companies mapped by buying role For Slip Robotics, Myosin mapped buying roles, checked conference leads and built buying-signal routing. The same approach connects your account research, buyer material and RFQ follow-up. [Read the Slip Robotics case study](https://myosin.xyz/case-studies/slip-robotics) ## How we work: Experts embedded inside your team. Forward deployed marketing: our GTM engineers and subject matter experts deploy inside your team & local environment, build agentic marketing or revenue systems with you, and hand it over in 90 days. 60+ in the network ### Your tools. One system. One connected system on HubSpot, Salesforce or Attio, with Claude. ### Turn signals into action. Every signal reaches the person who acts on it. ### Built with you. Owned by you. Ninety days embedded, then it's yours. No lock-in. [How forward deployed marketing works](https://myosin.xyz/about) ## Start with the work. Build around your tools. We scope the work around your commercial need and start with the tools your team already uses, whether that includes a CRM or not. Everything we build is yours. ### [Marketing Systems](https://myosin.xyz/marketing-systems) Content · Evidence · Review Turn approved technical input into useful buyer material, with your specialists reviewing the claims. - Application notes - Product material - Technical review ### [Revenue Engineering](https://myosin.xyz/revenue-engineering) Accounts · Enquiries · Follow-up Connect account research and follow-up, with the context your commercial team needs to choose the next action. - Account briefs - Buying-role maps - Enquiry routing ## The Growth Systems Audit See what isn't connected. Free, from your website alone, in about a minute. - One Growth Systems score: how your growth stack connects and how your site reads - The three biggest breaks, named from your actual site - Where to start: Marketing Systems or Revenue Engineering - The full report by email, plus 30 minutes with an engineer if you want it No card. No obligation. One page back. [Start the Growth Systems Audit](https://myosin.xyz/audit) ## Before we build together. ### Can we start with one commercial workflow? Yes. We scope the first build around the work that needs attention, whether that is account research, application content or enquiry follow-up. We agree the inputs, approvals and output with your team before building. ### Do we need a new CRM? No. We start with your existing tools, whether that includes a CRM or not. Where your team uses HubSpot, Salesforce or Attio, we connect the workflow to that system. You own the data and everything we build. ### Who approves technical claims and product content? Your technical specialists approve product and application claims. We organise the source material, draft the buyer content and build the review steps around their input. Engineering judgment stays with your team. ### What does our team need to contribute? We work with your commercial lead and technical specialists, using your existing product material and the systems involved in the workflow. Together we agree who reviews the work and who runs it after handover. ### What happens when the build is finished? We document the system and train your team as we build. You keep the workflows, data and documentation, with a team prepared to run them. The embedded delivery model ends with a handover, without vendor lock-in. ## Where does your sales process need support? Tell us about your equipment, the buyers you want to reach, and the sales or marketing work that needs support. [Talk to Myosin](https://myosin.xyz/contact) ## Related - [All industries](https://myosin.xyz/solutions/industries)