# Thinking: Field notes from inside the build. > Thinking is Myosin's library of field notes on AI growth systems, organised in five topics: revenue and pipeline, AI marketing systems, forward deployed marketing, distribution and AI search, and brand and positioning. Canonical URL: https://myosin.xyz/thinking Last updated: 2026-11-03 Publisher: Myosin.xyz What we're learning installing AI in real revenue and marketing teams, from the operators doing it. ## Latest - [How to Turn Sales Conversations Into a GTM Learning Loop](https://myosin.xyz/thinking/sales-conversations-gtm-learning-loop): Turn sales conversations into a GTM learning loop that improves messaging, sales enablement, and future decisions through customer feedback. ## Start here - [What Is Forward Deployed Marketing?](https://myosin.xyz/thinking/what-is-forward-deployed-marketing): Why We Built a New Model for AI-Enabled GTM - [How Slip Robotics Built an AI-Enabled GTM System for a New Category](https://myosin.xyz/thinking/slip-robotics-gtm-system-new-category): Myosin embedded with Slip Robotics to put account intelligence, customer proof, and leadership content into the revenue team’s working systems. - [The Best AI Content Systems Start Before the Blank Page](https://myosin.xyz/thinking/the-best-ai-content-systems-start-before-the-blank-page): Inside Content Desk, the AI content system Myosin built with CloudCoCo. ## By topic ### [Revenue & Pipeline](https://myosin.xyz/thinking/topic/revenue-and-pipeline) (7) CRMs, signals and the next move for every account. - [How to Turn Sales Conversations Into a GTM Learning Loop](https://myosin.xyz/thinking/sales-conversations-gtm-learning-loop): Turn sales conversations into a GTM learning loop that improves messaging, sales enablement, and future decisions through customer feedback. - [Is Forward Deployed Marketing Right for Your Growth Team?](https://myosin.xyz/thinking/forward-deployed-marketing-right-for-your-team): Is Forward Deployed Marketing right for your growth team? Learn when FDM can help address a growth constraint and build lasting GTM capabilities. - [How to Build an AI GTM Strategy Around a Sales Motion That Already Works](https://myosin.xyz/thinking/build-ai-gtm-strategy): Build an AI go-to-market strategy around a proven B2B sales motion. Choose workflows, preserve judgment, and measure commercial progress. - [Your Sales Calls Know What Your Growth Team Should Fix Next](https://myosin.xyz/thinking/sales-calls-growth-team-fix-next): Your sales calls reveal where buyers need clearer explanations, stronger proof, or a better process. Learn how to turn those signals into GTM decisions. - [The Rise of Boutique Software: What Should You Build Around Your Growth?](https://myosin.xyz/thinking/boutique-software-build-around-your-crm): AI makes custom software easier to build. Learn when to improve your CRM, build tools around it, or replace it—and what each choice costs to own. - [How Slip Robotics Built an AI-Enabled GTM System for a New Category](https://myosin.xyz/thinking/slip-robotics-gtm-system-new-category): Myosin embedded with Slip Robotics to put account intelligence, customer proof, and leadership content into the revenue team’s working systems. - [Your Sales Motion Works. What Breaks When You Try to Scale It?](https://myosin.xyz/thinking/sales-motion-scaling-constraints): Growth exposes the manual work, hidden dependencies, and missing infrastructure your current team has learned to work around. ### [AI Marketing Systems](https://myosin.xyz/thinking/topic/ai-marketing-systems) (19) Context layers, content systems and workflows that compound. - [The Best AI Content Systems Start Before the Blank Page](https://myosin.xyz/thinking/the-best-ai-content-systems-start-before-the-blank-page): Inside Content Desk, the AI content system Myosin built with CloudCoCo. - [What Happens to Marketing When AI Becomes Infrastructure?](https://myosin.xyz/thinking/what-happens-to-marketing-when-ai-becomes-infrastructure): AI is changing how marketing operates inside the company at the same time it is changing how companies reach the market. - [Your First AI Workflow Should Not Be the Easiest One](https://myosin.xyz/thinking/your-first-ai-workflow-should-not-be-the-easiest-one): Learn how to choose the right first AI workflow in marketing by balancing business value, readiness, ownership, risk, and long-term leverage. - [You Don’t Need More AI Tools. You Need the System Installed.](https://myosin.xyz/thinking/you-don%E2%80%99t-need-more-ai-tools-you-need-the-system-installed): Learn how to turn AI marketing workflows into an installed GTM system with reusable inputs, review layers, learning loops, and Forward Deployed Marketers. - [Prompting Was Never the Skill. Judgment Is.](https://myosin.xyz/thinking/prompting-was-never-the-skill-judgment-is): Learn why judgment is the core skill in AI-enabled marketing, and how to review AI outputs that sound right but fail strategically. - [AI Killed Your Moat. It Can't Kill This.](https://myosin.xyz/thinking/ai-killed-your-moat-it-can-t-kill-this): Why community, relationships, and human networks are the most durable moats in business. - [What We’d Actually Automate in an Agentic Marketing Workflow](https://myosin.xyz/thinking/what-we%E2%80%99d-actually-automate-in-an-agentic-marketing-workflow): Learn what to automate, assist, and keep human-led in an agentic marketing workflow, and how Forward Deployed Marketers design the human layer inside AI-enabled GTM systems. - [Stop Paying AI to Relearn Your Business](https://myosin.xyz/thinking/stop-paying-ai-to-relearn-your-business): High AI costs often come from missing context, repeated prompting, and rework. Learn how marketing teams can reduce AI spend by building stronger input systems. - [The Stylist in the Loop](https://myosin.xyz/thinking/the-stylist-in-the-loop): As AI enters every workflow, the real advantage shifts from output to judgment, trust, taste, and human agency. - [The New Marketing Stack Is Buildable](https://myosin.xyz/thinking/the-new-marketing-stack-is-buildable): The new marketing stack is turning context, workflows, and strategy into systems that help teams learn and execute faster. - [Your AI Is Only as Good as Your Context Layer](https://myosin.xyz/thinking/your-ai-is-only-as-good-as-your-context-layer): AI marketing is hitting a context ceiling. Learn why better outputs require memory layers, clearer inputs, and systems built for judgment and learning. - [Most Marketing AI Is Trained on Garbage. That's Why Its Strategy Stinks.](https://myosin.xyz/thinking/most-marketing-ai-is-trained-on-garbage): Why generic AI marketing strategies fail Web3 founders, and what actually works when sequencing, narrative, and traction matter. - [The Input Layer](https://myosin.xyz/thinking/the-input-layer): Why your AI marketing tools keep producing content nobody cares about - [AI Isn’t Failing You. It’s Revealing Your Strategy.](https://myosin.xyz/thinking/ai-isnt-failing-you-its-revealing-your-strategy): Learn why AI automation exposes hidden marketing strategy problems and how teams can fix them. - [The Missing Layer Between AI Tools and Marketing Strategy](https://myosin.xyz/thinking/missing-layer-between-ai-tools-and-marketing-strategy): Why Strong Marketing Strategies Break Down in AI Execution - [MCP: The Tool that Could 10x Your Productivity](https://myosin.xyz/thinking/mcp-the-tool-that-could-10x-your-productivity): Learn how MCP connects Claude to your tools for real productivity gains. - [The Vibe Marketing Mindset](https://myosin.xyz/thinking/the-vibe-marketing-mindset): The Vibe Marketing Mindset: relentless iteration and sense-making. - [Myosin Speaks: How Six of Our Marketers Use AI](https://myosin.xyz/thinking/myosin-speaks-how-six-of-our-marketers-use-ai): Find out how Myosin experts are using AI to tackle different pieces of the marketing puzzle. - [AI Verticalization: Why Generic LLMs Won't Win the Marketing Technology Race](https://myosin.xyz/thinking/ai-verticalization-why-generic-llms-won-t-win-the-marketing-technology-race): New models emerge at a staggering pace ### [Forward Deployed Marketing](https://myosin.xyz/thinking/topic/forward-deployed-marketing) (15) The model, the 90-day build, AI adoption and the teams that run it. - [Myosin Is Certified in the Claude Partner Network](https://myosin.xyz/thinking/myosin-claude-partner-network-certified): Myosin is Certified in the Claude Partner Network, building on its forward deployed marketing work and the expertise of seven certified experts. - [What Gets Left Behind](https://myosin.xyz/thinking/what-gets-left-behind): A Marketing Engagement Should Leave You More Capable Than It Found You - [The 90-Day Build: What Forward Deployed Marketing Actually Looks Like](https://myosin.xyz/thinking/the-90-day-fdm-build): See what happens during a 90-day forward deployed marketing engagement, from diagnosing the bottleneck to installing and transferring an AI-enabled GTM system. - [Who Should Lead AI Adoption in Marketing? The Role Most Companies Are Missing](https://myosin.xyz/thinking/who-should-lead-ai-adoption-in-marketing): AI adoption stalls between the people who can build and the leaders who can decide. Here is the operating model that connects them. - [What Is Forward Deployed Marketing?](https://myosin.xyz/thinking/what-is-forward-deployed-marketing): Why We Built a New Model for AI-Enabled GTM - [The Forward Deployed Marketer and the Rise of PMF Infrastructure](https://myosin.xyz/thinking/forward-deployed-marketer-and-the-rise-of-pmf-infrastructure): Learn how startups can use AI-native GTM systems, managed growth loops, and strategic learning infrastructure to accelerate PMF. - [Rewriting the GTM Operating System: The Rise of the Forward-Deployed Marketer](https://myosin.xyz/thinking/rewriting-the-gtm-operating-system-the-rise-of-the-forward-deployed-marketer): Myosin is rewriting the GTM operating system through Forward-Deployed Marketers, managed growth loops, HiveMind, and AI-native marketing infrastructure. - [Welcome to the Myosin Network](https://myosin.xyz/thinking/welcome-to-the-myosin-network): February’s New Myosin Members - [Launching: The AI Enabled Marketer!](https://myosin.xyz/thinking/launching-the-ai-enabled-marketer): The AI-Enabled Marketer is a Skool community for operators ready to build workflows, automate intelligently, and stay ahead of the skills gap. - [Building AI-Enabled Marketers: A Three Month Review](https://myosin.xyz/thinking/building-ai-enabled-marketers): How Myosin’s Forward Deployed Marketers operationalize AI, automation, and growth workflows. - [The Case for Cross-Industry Fractional CMOs](https://myosin.xyz/thinking/the-case-for-cross-industry-fractional-cmos): Cross-industry fractional CMOs bring adaptability, clarity, and systems that turn volatility into lasting momentum. - [Forward Deployed Marketing: Closing the Execution Gap](https://myosin.xyz/thinking/forward-deployed-marketing-closing-the-execution-gap): How forward deployed marketers turn GTM strategy into working systems, with examples from Slip Robotics and CloudCoCo and a practical approach to measuring progress. - [Beyond Ego: How the Network Model Keeps Client Success at the Center](https://myosin.xyz/thinking/beyond-ego-how-the-network-model-keeps-client-success-at-the-center): In my experience working at agencies, I’ve come to see that growth often leads to a shift in focus from client success to the agency’s own visibility. - [The Anti-Agency Agency: Why Traditional Marketing Models Are Breaking](https://myosin.xyz/thinking/the-anti-agency-agency-why-traditional-marketing-models-are-breaking): The agency model is fundamentally broken, and it’s had me thinking about it a lot lately. - [The Myosin Guide to Hiring an Agency](https://myosin.xyz/thinking/the-myosin-guide-to-hiring-an-agency): How to Leverage In-House Talent and Agencies for Maximum Growth ### [Distribution & AI Search](https://myosin.xyz/thinking/topic/distribution-and-ai-search) (9) SEO, AI search, social, PR and community. - [LLMs.txt Is Not Your AI Search Strategy](https://myosin.xyz/thinking/llms-txt-is-not-your-ai-search-strategy): llms.txt is trending as a shortcut for AI search visibility, but is it a real GEO strategy? - [How AI Is Changing DevRel](https://myosin.xyz/thinking/how-ai-is-changing-devrel): Great DevRel shapes the information layer around your product so both humans and machines understand it clearly. - [We Ranked High in Google. ChatGPT Ignored Us. Here's What We Did About It.](https://myosin.xyz/thinking/we-ranked-high-in-google-chatgpt-ignored-us-here-s-what-we-did-about-it): Search Rankings Don’t Equal AI Visibility Anymore - [Why Founders Can’t Afford to Ignore Developer Relations](https://myosin.xyz/thinking/why-founders-can-t-afford-to-ignore-developer-relations): It’s about connecting with people who will bring your vision to life - [10 Principles to Building Great Communities, Pt. 1](https://myosin.xyz/thinking/10-principles-to-building-great-communities-part-1): Part 1 of a two-part series on Principles to Building Great Communities, from our Content Intern Taylor. - [10 Principles to Building Great Communities, Pt. 2](https://myosin.xyz/thinking/10-principles-to-building-great-communities-pt-2): Part 2 of a two-part series on Principles to Building Great Communities, from our Content Intern Taylor. - [Audiences Vs Communities: What's The Difference?](https://myosin.xyz/thinking/audience-vs-communities-whats-the-difference): Too often audiences are confused for community, when they're not the same. Adrianna breaks down the differences. - [From IRL to ROI: Designing Events that Actually Work](https://myosin.xyz/thinking/from-irl-to-roi-designing-events-that-actually-work): Web3 doesn’t need more side events. It needs better experiences. - [The Content Community Commerce Flywheel](https://myosin.xyz/thinking/the-content-community-commerce-flywheel): The way brands connect with consumers is evolving. Enter the Content Community Commerce Flywheel. ### [Brand & Positioning](https://myosin.xyz/thinking/topic/brand-and-positioning) (7) Messaging, brand voice and creative that holds up. - [How To Write A Project Manifesto That Doesn’t Totally Suck.](https://myosin.xyz/thinking/how-to-write-a-project-manifesto-that-doesnt-totally-suck): Learn the three things every manifesto needs. - [The Product Messaging Matrix](https://myosin.xyz/thinking/the-product-messaging-matrix): How to Write Copy That Actually Converts in Crypto - [Don't Feed The Troll](https://myosin.xyz/thinking/dont-feed-the-troll): Lessons From The Anthropic and OpenAi's Superbowl Ad Feud - [Lock-In Velocity: Why Some Products Die From Virality](https://myosin.xyz/thinking/lock-in-velocity): Attention creates noise. Lock-ins create leverage. - [The Selection Paradox: Why Great Emerging Tech Projects Attract Great Partners](https://myosin.xyz/thinking/the-selection-paradox-why-great-web3-projects-attract-great-partners): Deliberate mutual selection that creates powerful alignments - [Crafting Your Brand Voice](https://myosin.xyz/thinking/crafting-your-brand-voice): A quick guide on how to cut through the noise - [The Value of Learning From More Traditional Business Models](https://myosin.xyz/thinking/the-value-of-learning-from-more-traditional-business-models): How Traditional Business Models can provide valuable insights and strategies for modern companies. ## Archive 129 earlier pieces from our years working with fintech and blockchain companies, kept in full: [Thinking archive](https://myosin.xyz/thinking/archive). ## Related - [Media](https://myosin.xyz/media) - [The Myosin Weekly](https://myosin.xyz/newsletter) - [RSS feed](https://myosin.xyz/thinking/rss.xml)