10 Proven Growth Tactics for Web3 Companies in 2025

Gm world! 🌐

Let’s get real—Web3 isn’t just the new kid on the block anymore. It is the block. If you’re running a Web3 company in 2024, the game is to grow fast, smart, and ahead of the pack. But how do you stand out from the noise of so many projects popping up?

No worries, we’ve got your back. Here are ten proven growth tactics to help you go from just another blockchain project to a Web3 powerhouse.

1. Community Building: More Than Just Followers, Build a Movement

To build loyalty in Web3, you need a community that rallies behind your project as if it’s the next best thing since NFTs. It’s more than getting people to follow you on socials. It’s about making them feel like they’re part of a movement.

Platforms like Discord and Telegram are the bread and butter for fostering this community spirit. Through engaging discussions, AMAs, and meme-worthy content, community building gives your audience ownership and belonging.

Axie IRL community meetup (source)

One platform that has done this well is Axie Infinity, which turned its community into a digital “nation.” Instead of just talking to users, Axie Infinity lets them decide and contribute to its economic balance. Players became emotionally invested, and Axie exploded into the Web3 mainstream. That’s the kind of loyalty that’ll keep the engine running long-term.

2. Content Marketing: Be the Web3 Brainiac

We all know Web3 can be… complicated. That’s where content marketing comes in. Position your project as the go-to expert by creating engaging, informative, easy-to-digest content. Blogs, podcasts, videos, memes—please do NOT skip memes—are key to educating your audience and gaining trust.

Binance, one of the largest cryptocurrency exchanges, provides valuable educational resources. It offers articles, videos, and tutorials that explain cryptocurrencies, blockchain technology, and trading strategies in simple terms. By demystifying complex concepts, Binance has built trust and a loyal user base while attracting new customers searching for reliable crypto information.

3. Influencer Partnerships: Let the KOLs Spread the Word

Why build an audience from scratch when you can tap into influencers with massive followings? Collaborating with crypto influencers (or KOLs—Key Opinion Leaders, if we’re getting fancy) can put your project in front of the right people. You get more reach for your product, benefiting from their audience’s trust.

By collaborating with crypto heavyweights like Nike, Adobe, and Mastercard, Polygon gained visibility for their Ethereum scaling solution. They communicated their value proposition (faster, cheaper transactions) effectively and made their MATIC token a household name in Web3.

4. Social Media Optimization: Make X Your Playground

Let’s not kid ourselves: social media is where the Web3 conversation happens, and platforms like X are the town square. If you’re not optimizing your social media strategy, you’re leaving potential on the table. Post regularly, but make sure your content is engaging. Use lists to track discussions and hop in on relevant threads or breaking news.

But you don’t just want to be another project spamming links. Uniswap used X to share updates, discuss governance proposals, and even host interactive threads where users can vote on decisions. It’s an effective way to keep users engaged and in the loop while also driving brand authority.

5. Airdrops & Token Giveaways: Let ‘Em Taste the Goods

Who doesn’t like free stuff? Airdrops are one of the best ways to generate buzz, engage with your community, and give users a taste of your token. But ultimately, it’s about creating value and drawing users deeper into your ecosystem.

ApeCoin did this flawlessly. They strategically airdropped tokens to Bored Ape and Mutant Ape NFT holders, rewarding the community that had already shown loyalty. Far from being just a feel-good moment, this drove increased user activity and token liquidity, making ApeCoin a must-watch in the blockchain space.

6. Gamification: Keep ‘Em Coming Back for More

People love games. And when you add rewards into the mix, gamification becomes a powerful tool for driving user retention and boosting engagement. Features like points, badges, leaderboards, or challenges keep your users coming back, feeling like they’re leveling up within your ecosystem.

Hamster Kombat game interface (source)

A great example is Hamster Kombat—a tap-to-earn game that drew in over 300 million users! The platform kept users engaged, entertained, and invested in returning by adding simple gaming mechanics. Who knew smashing a hamster could become such a successful Web3 growth strategy?

7. Referral Programs: Let Your Users Do the Talking

If you want to grow exponentially, let your users do the marketing. Referral programs reward your existing users for bringing in their friends and family. It’s word-of-mouth marketing on steroids.

Look at MEXC, a crypto exchange that uses referral incentives to reward users for bringing in new people. The platform offers juicy commissions on trading fees and a payout structure that had them paying over 6,000 BTC in commissions. That’s next-level scaling, all driven by your users.

8. SEO Strategies: Get Seen by the Right People

Search engine optimization (SEO) might not sound as sexy as gamification or airdrops, but it’s a powerhouse for long-term growth. By optimizing your content for relevant keywords and improving your site’s searchability, you increase the chances of attracting users organically.

Binance crushed it in SEO, too. By combining educational content, off-page SEO, and promotional campaigns, they attracted 128 million users in 2022 and amassed 56 million monthly visits.

9. Incentive Programs: Reward Engagement

Want to see an active user base? Incentivize them. Whether through token rewards, NFTs, or exclusive content, creating a system where users get something back for participating will keep them engaged long-term. Users get rewarded for contributing content, which drives community activity. It’s a win-win where users get paid, and the platform gets more engagement.

Types of values for web3 users with examples (source)

Community-focused incentive programs reward users for contributions that benefit the project, such as content creation or bug reporting. Platforms like Galxe and Zealy help manage these programs by tracking contributions and distributing rewards. These programs are crucial for building and maintaining active, engaged communities, which are essential for the growth and sustainability of blockchain projects.

10. Crypto Conferences & Events: Be Where the Big Players Are

Nothing beats showing up in person. Conferences and events like TOKEN2049 or Consensus are prime opportunities to network, pitch, and close deals. It’s where the heavy hitters in Web3 hang out, and you should, too.

Industry titans like Solana, Binance, and Google participated in TOKEN2049 Singapore. Deals were made, partnerships were formed, and companies got the visibility they needed to level up. Your Web3 project should be doing the same.

Ready to Level Up?

In 2024, growing in Web3 is all about having a focused, authentic, and forward-thinking strategy. These ten tactics are your blueprint for success in a space that’s more competitive and exciting than ever.

Need a hand putting all this into action? That’s where we come in. At Myosin, we’ve got the tools, expertise, and community to help you take your Web3 project to the next level. Let’s build something incredible together.