Meet Myosin.xyz, the ultimate marketing network.

The first question we often get asked when people meet us is, “are you an agency”? As a community that operates an agency model, we’re often met with puzzled looks and intrigued faces.

Long story short, Myosin is pioneering an alternative and better way to help crypto companies build their brands and scale. 

We believe that while the agency model technically works, it has fundamental flaws that are hard to break free from. Agencies charge significant sums, are notorious for high churn, and often create significant profit margins for the people running them at the expense of those executing the work.

But there are realities in crypto that make it hard to break away from needing some outside help.

For one, if you’ve been following the recent CT marketer talk, you’ll know marketers are in demand and it’s increasingly hard to hire one in-house. Additionally, there will always be times where it is strategically advantageous to hire outside help, whether for a short work sprint like a brand re-do or a campaign launch, or because you could benefit from collaborating with external creatives who have expertise in your market category.

We designed Myosin.xyz from the ground up to combine the best of all worlds, one where onchain companies and blockchains can receive agile top-tier marketing help from real experts at the fairest price, and one where the experts themselves can maximize their opportunities, grow their network, and continue growing, with maximum freedom. 

As the ultimate network, we’ve designed our cooperative to align incentives for all parties involved to generate the best outcomes for all!

So how does Myosin.xyz work?

First off, every member of Myosin undergoes careful vetting before joining. This isn't a marketplace for freelancers; it's a curated and paid network of proven professionals. Members must all apply to join, and are tightly vetted and reference checked before being accepted in the DAO.

Once members are accepted to the network, they’re onboarded into the community and are free to pick their own journey. This can mean referring deals, starting new initiatives through our skills-based Guild system (ex. Content Guild, Design Guild, Growth Guild), or helping contribute to existing initiatives. More on that in a future piece to come.

Because all members participate on their own time based on how they wish to contribute, the people who step up to work on projects the ones we know have the time and energy to deliver excellent work. 

Myosin.xyz Pitches

Myosin DAO’s structure means you’re not just getting sold by senior executives, you’re hearing directly from people who would be staffing your projects. This means that projects come together through natural alignment. Members choose projects they’re passionate about, ensuring you will only work with people who are genuinely excited about your vision.

Working as part of the Myosin can feel sort of like being part of the cast of characters in Deadpool Wolverine. It’s a group of people with no official ties who are determined to defy social norms, yet realize they can be more successful by working together. 

That’s the strength of this DAO model. Contractors don’t have as much leverage and can rarely work on larger projects. But when a group of people band together because they are truly passionate about crypto and want to excel collectively, suddenly the sky's the limit. 

Not to mention… the vibes are good. 

The Myosin Team

Myosin is structured in Guilds: Content, Brand/Design, Growth, Product, Community, Business Development, and PR. Each Guild is run by Leads who staff people on projects and partner cross-functionally with each other. Let’s meet them below:

Content Leads

BRAND + DESIGN

Rom is a brand specialist with over 15 years of experience working in brand design. He’s worked with some of the world’s largest retail, financial and consumer brands from Unilever to Facebook, and with some of the most prestigious global agencies. Rom sees Myosin as a pivotal experiment redefining how communities can collaborate and build value together: “For clients, it’s a win-win—access to a global pool of talent with fresh, innovative perspectives. For us, it’s even better. It’s freedom. Unlike big centralized agencies, at Myosin you get space to actually create, learn, and evolve. You’re not stuck on the treadmill; you can keep your work fresh and exciting while still growing your skills.”

CONTENT

Will Leatherman is a content strategist and operator with over a decade’s worth of experience in content marketing, in house and as a Fractional CMO, and now as founder of Catalyst. His sweet spot is helping brands leverage content that converts into leads. 

Abigail Carlson is a marketer with a decade’s worth of experience and founder of Fever Studios. Most recently she worked for a protocol, a VC, and leading marketing at Decrypt Media. Her specialty is product content strategy, and operationalizing across platforms to accurately speak to audiences at various stages of their user journey. She loves the Myosin ‘can-do’ attitude: “people in Myosin are there because they want to be there, not because they have to be there, so it creates a positive environment that people lean into”.

GROWTH MARKETING

Reggie brings founder-level insight as the creator of Story Mode Marketing Company Inc., specializing in emerging technology markets. His specialization: providing growth strategies for new web3 startups including DSCVR, Blockonomics, Step3, Bitrefill, TradeZero Crypto, and more. His goal at Myosin? "To see marketers thriving in their careers based on learning the latest and greatest from emerging tech via Myosin."

COMMUNITY MARKETING

Polina, who co-hosts Myosin's podcast, Chain Reactions, has been in Web3 for the last few years, focusing on community-building and scaling her agency work. She’s excited about the potential of bringing the community together even more this year: "We're all marketers who love what we do, so why not create spaces for us to share that passion?"

Dan co-leads the community guild with Polina. He might have the most diverse background of anyone in the DAO - with a background in mechanical engineering, he’s done everything from being a dropshipper, youtube educator, and professional soccer player! In many ways his background perfectly embodies the ethos of the community guild: a place of inclusion through diversity. In his words, "Myosin continues to build a solid brand in the space as a diversely talented agency to tackle any web3 project."

PUBLIC RELATIONS

Shilika is a seasoned public relations specialist and also an active contributor to CryptodailyUK and The Chainsaw. She previously led marketing at CoinMarketCap, where she played a key role in expanding the brand’s reach and influence. She thinks Myosin is different from anything else out there. In her words, “we don’t just offer services, we focus heavily on education, empowering, and supporting technical founders in understanding what web3 marketing truly entails”.

BUSINESS DEVELOPMENT

With a decade’s worth of experience building products for Fortune 500 companies, Olly drives Myosin's growth through strategic partnerships. Outside of scaling Myosin, he’s excited to help build out Synapse to serve members with projects and put some real quantifiable metrics around the value of Myosin membership. “There's a fun, intelligent and action focused feeling to literally every interaction I've had with a Moysin member - and that's how I like to do business.”

INNOVATION

Nicole contributes 15+ years of traditional marketing experience with global brands like Dior and JLR, and crucial web3 experience from her time as Head of Art Partnerships at Dapper Labs. These days she's excited to work with more innovative teams in the DePin & DeFi space, and she’s also looking forward to building out a Lisbon hub for Myosin to serve as one of the key anchor points for the community worldwide.

PRODUCT 

Blake is one of our co-founders, and a key figure in the operations of the DAO. He has a decade of experience launching and building early-stage companies in the NYC tech scene, and as Head of Product & Community, is also deep in helping interview every single member who joins. On the Product side, he’s responsible for architecting our internal systems, and is now on a quest to help platformize the network’s services. He’s also currently working on leveraging AI agents to help Myosin become much more autonomous, in the spirit of truly becoming a Decentralized AUTONOMOUS Organization. 

Nam is the co-lead for Product Guild, and also the co-founder and CEO of Pollen Studios, a leading product studio that has built much of Myosin’s tech and has worked with brands like Conde Nast, Shiseido, and many more. These days, Nam and his team are laser focused on helping build out Myosin’s proprietary platform, codenamed Synapse, that will tie in nicely with Myosin’s growing autonomous structure over time. 

The Future of Marketing is Already Here

With Bitcoin hitting all-time highs and crypto searches up 5x, 2025 will be a defining year for web3. The projects that establish themselves now—while attention is high and competition is still catching up—will be the ones that dominate the next bull run.

The traditional agency model wasn't built for web3. While other projects are stuck waiting for traditional agencies to understand their technology (or worse, trying to explain web3 to web2 marketers), Myosin's guild members are already deep in the trenches, building and scaling web3 brands daily.

Unlike traditional agencies, where you're locked into rigid team structures and eye-watering retainers, Myosin’s unique network model lets you tap nicely into exactly the kind of expertise you need when you need it. Each guild brings specialized knowledge, and together, they form comprehensive teams tailored to your specific challenges.

🚨 Don't Wait Until Your Competitors Have The A-Team

As market momentum builds, the best talent gets booked fast. Projects that wait to secure their marketing partnerships often scramble for whoever's left, not who's best.

Stay ahead of the curve. Reach out today to discuss how Myosin can help you achieve your 2025 marketing objectives.

[Book a call here]