# Traditional vs. Web3 Marketing: Why Onchain Summer Winners Chose the Latter

> Why Onchain Summer Winners Chose the Latter

Canonical URL: https://myosin.xyz/thinking/traditional-vs-web3-marketing-why-onchain-summer-winners-chose-the-latter
Publisher: Myosin.xyz

- Author: Simon Yi, Co Founder
- Topic: [Archive](https://myosin.xyz/thinking/archive)
- Reading time: 3 min

*Written when Myosin worked mostly with fintech and blockchain companies. Kept in full, because the history is ours.*

**Gotcha!** 😏

We knew that headline might get your attention—and we’re glad it did. Let’s be clear right off the bat: [Onchain Summer](https://base.mirror.xyz/p_A3ZxaBUEcpWwTf9_Yg-jnlOro8m8Ypc8LEDnA_ZRk) didn’t make anyone choose between traditional or Web3 marketing. But hey, don’t we all love a bit of drama to spice things up?

Now that we have your attention let’s dive into the real conversation. If the Onchain Summer Buildathon winners had to pick sides, they’d probably lean heavily toward Web3 marketing. Why? It’s just a way better fit for this new decentralized wave.

So, grab your coffee, sit back, and let’s break down why the winners would without a doubt pick Web3 marketing over traditional approaches—and why that choice might be the secret sauce for your project’s growth too.

## Traditional Marketing vs. Web3 Marketing: It’s More Than a Trend

[**Traditional Marketing**](https://myosin.xyz/thinking/why-traditional-marketing-tactics-fail-in-web3-(and-what-to-do-instead)) is like your classic spaghetti and meatballs—good for a reliable dinner, but you know exactly what you’re getting. Billboards, TV spots, one-way ads—solid tactics, but lacking the pizzazz needed to capture the energy of the Web3 world.

[**Web3 Marketing**](https://myosin.xyz/thinking/10-proven-growth-tactics-for-web3-companies-in-2024), on the other hand, is more like a communal feast at your favorite local joint. It’s social, it’s direct, it’s interactive, and best of all, it’s for the people, by the people.

Let’s look at some key ways these marketing types compare:

![](https://cdn.sanity.io/images/3ovh9324/production/17700f6b7766f4b0f3f1f9ccc3794b666e40955b-1076x390.png?w=1600&fit=max&auto=format)

It’s no wonder why Onchain Summer winners are raving fans of community-driven, interactive engagement over traditional “spray and pray” marketing.

## Which Marketing Style Fits Your Project?

Just because Web3 marketing *sounds* cooler, does that mean it’s right for *you*? Not always. It comes down to your audience, your goals, and your vibe.

- Do you need mass awareness with a non-tech audience? A [mix of Web3 and traditional](https://myosin.xyz/thinking/the-value-of-learning-from-more-traditional-business-models) might work best.
- Is your goal to [activate an engaged community](https://myosin.xyz/thinking/10-principles-to-building-great-communities-part-1) that participates and feels part of your brand? Go full-on Web3.

The beauty of this space is you can get creative, find your own balance, and stand out in a way that’s true to you.

Whether you’re thinking about Discord communities, airdrops, or even old-school Facebook ads, your approach should be unique to your project and [audience](https://myosin.xyz/thinking/audience-vs-communities-whats-the-difference).

## Here’s How We Help

Let’s cut to the chase. You’re here because you want your project to succeed—and we know just how to make it happen.

Our [**$25K Growth Marketing Package**](https://myosin.xyz/marketing-systems) is that turbo boost you need to make waves.

With a mix of community building, killer content, and smart growth tactics, we set you up with:

1. **A rock-solid growth strategy:** Get your messaging on point, figure out your audience, and beat your competition.
2. **Hands-on support for community growth, PR, and content**: Build buzz that doesn’t fade away.
3. **Real BD campaigns to grow your user base**: Drive numbers that actually mean something.

You bring the project; we bring the strategy that takes you from the shadows to the spotlight. Let’s make some noise together.

## So, What’s the Deal?

At the end of the day, it’s all about choosing what gets your project where it needs to go. Traditional marketing has its place, but if you want to thrive in the Web3 space, you need something more dynamic, personal, and community-driven.

That’s where Web3 marketing shines because it’s about engaging people directly, building relationships, and making your audience feel like they’re part of something bigger.

And if you’re ready to take that leap, Myosin’s got the playbook, the experience, and the team that knows how to make noise where it matters most.

Book a FREE intro call with us, and let’s talk about how to make your project successful.

[**BOOK HERE!**](https://myosin.xyz/audit)

## Related

- [Before You Spend More on Pipeline…](https://myosin.xyz/thinking/before-you-spend-more-on-pipeline): Before increasing your marketing budget, examine what sales conversations reveal about prospect quality, buyer expectations, and the offers that move deals forward.
- [How to Turn Sales Conversations Into a GTM Learning Loop](https://myosin.xyz/thinking/sales-conversations-gtm-learning-loop): Turn sales conversations into a GTM learning loop that improves messaging, sales enablement, and future decisions through customer feedback.
- [Is Forward Deployed Marketing Right for Your Growth Team?](https://myosin.xyz/thinking/forward-deployed-marketing-right-for-your-team): Is Forward Deployed Marketing right for your growth team? Learn when FDM can help address a growth constraint and build lasting GTM capabilities.