After years of building Myosin.xyz, a marketing DAO with a global footprint spanning New York, Lisbon, Buenos Aires, and Korea, it has become abundantly clear that coordination is the single greatest challenge facing decentralized organizations today.

Most projects calling themselves DAOs are, in reality, DOs – Decentralizing Organizations that aspire to autonomy but struggle with the practical realities of collaborative work across time zones, cultures, and skill sets.

The coordination costs are immense, especially when trying to match the right talent to the right opportunities at the right time.

But what if AI could be the missing piece that finally puts the "Autonomous" in Decentralized Autonomous Organizations?

The Coordination Conundrum

The traditional agency model breaks under its own weight as it scales:

• Partners extract maximum value

• Employees get squeezed for productivity

• Freelancers receive no equity or upside.

We built Myosin as a direct response to this broken system, aggregating top marketing talent into a network where members can flexibly contribute and share in collective success.

Yet, even with this more resilient structure, we still face significant challenges.

• How do we ensure members in Korea can easily connect with opportunities originating in California?

• How do members discover relevant information from meetings they couldn't attend?

• How do we scale knowledge sharing without creating bottlenecks?

These coordination problems compound as an organization grows, and they're the primary reason most DAOs never achieve true autonomy. They become dependent on a small group of central coordinators – which ironically recreates the very power dynamics DAOs were designed to eliminate.

AI as Connective Tissue

The next phase of DAO evolution is leveraging AI not just as a productivity tool but as the connective tissue between all parts of the organization. The goal isn't simply to make existing processes more efficient but to fundamentally transform how decentralized networks operate.

In practical terms, this means building systems where members can ask an AI assistant about:

• Meeting discussions they missed

• Upcoming opportunities that match their skill set

• Community resources

All without waiting for a human to filter and relay that information. It means creating AI-powered platforms that connect members to deal flow, knowledge, and each other without centralized bottlenecks.

Unlike just having chatbots answering questions, this is about AI becoming the infrastructure that allows truly autonomous operation – connecting nodes across the network in ways that have previously required human intermediaries.

Laying the Foundation

The mistake many organizations make is assuming they can simply plug in AI and instantly become autonomous. The reality is more complex – AI can't create decentralization from scratch; it can only amplify existing decentralized structures.

Before AI can serve as effective connective tissue, organizations need to build a solid foundation:

1. Data Infrastructure: Comprehensive, well-structured databases across tools like Airtable, Notion, etc., that capture the organization's knowledge and activities.

2. Social Structures: Clear leadership frameworks, reputation systems, and incentive mechanisms that create accountability without centralization.

3. Community Trust: A network of members who actually want to work together and have established relationships through both digital and in-person interactions.

Only once these elements are in place can AI serve its true purpose – not replacing human connections but amplifying them across a distributed network.

The Vision: A Self-Sustaining Ecosystem

The ultimate goal is to create a self-sustaining ecosystem where members can self-serve rather than depend on central coordinators. In this vision, AI helps members pitch on projects independently, amplify their output through AI-enhanced tools, and cut through organizational complexity without constant human guidance.

This approach doesn't eliminate leadership – decentralization is a spectrum, not a binary state – but it does dramatically reduce dependency on specific individuals. The network becomes more resilient because connections between nodes don't require constant maintenance by a central team.

For marketing DAOs specifically, this means building AI-powered marketing tool suites that allow members to deliver higher-quality work more efficiently. It means creating platforms where members can:

• Find opportunities

• Connect with collaborators

• Access collective knowledge without friction

When AI is effectively integrated, the result is a flywheel where members can focus more energy on creating value rather than coordinating activities – which in turn creates more opportunities for the network and attracts more talented contributors.

Moving Forward

The journey from DO to true DAO is challenging but worthwhile. By building the necessary foundations and thoughtfully integrating AI as connective tissue, decentralized organizations can finally achieve the autonomy they've promised since their inception.

It's about creating fundamentally new ways of organizing human talent and creativity. When we reduce coordination costs through AI, we unlock the true potential of decentralized networks: bringing together the best minds across the globe to solve problems without the constraints of traditional organizational structures.

For those building DAOs today, AI won't make your organization autonomous overnight, but when layered over strong organizational foundations, it can be the catalyst that finally transforms your DO into a truly autonomous DAO.