About Gaia
GAIA is building decentralized AI infrastructure and tooling to power the next wave of autonomous agents. Positioned at the intersection of AI, blockchain, and open compute, GAIA enables developers and enterprises to build, deploy, and scale AI agents without relying on centralized models or data providers.
The brief
GAIA engaged Myosin to run a full-stack global media strategy to define their narrative, establish category leadership in decentralized AI, and drive sustained press momentum through monthly news cycles.
The challenge was to break through the noise in an increasingly competitive AI landscape while positioning GAIA as the “Stripe for AI Agents” across blockchain, AI, and mainstream tech audiences.
What we did
Myosin developed a narrative-led communications program built around GAIA’s core positioning and long-term vision for agentic AI. We crafted a compelling story that framed GAIA as foundational infrastructure, then activated it across global media outlets through interviews, exclusives, and editorial relationships.
We built tailored journalist lists across AI, blockchain, and enterprise tech, secured top-tier features, and coordinated media briefings around major industry moments such as Consensus. Parallel to this, we activated amplification via KOLs, aligned creators, and community voices to extend reach and reinforce key narratives.
We also leveraged GAIA’s founders for expert commentary and op-eds, supporting their voices across high-authority publications. Through a consistent cadence of news, insights, and product storytelling, we sustained GAIA’s visibility and strengthened their leadership position in decentralized AI.
Across the campaign, we secured coverage in a wide range of global outlets, including Forbes, Cointelegraph, Decrypt, Benzinga, Brave New Coin, CryptoDaily, Bitcoin Magazine NL, MPost, Securities.io, Analytics India Magazine, Coingape, Crypto.news, and more. These features were complemented by podcast and panel appearances on CryptoCoinShow, Blockster, Bitinning, and ROXOM TV—reinforcing GAIA’s presence across both editorial and creator-led channels.
