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Machinery & equipment

Get your equipment in front of the right buyers.

We connect account research, technical content and enquiry follow-up in the tools your team already uses.

A miniature industrial machine, blank account cards, a technical folio and a quotation folder connected by a blue line.
01Account research02Application content03Quotation follow-up

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The commercial job

From first enquiry to a considered decision.

From established product lines to new export markets, machinery sales depend on the right buying contacts, useful technical evidence and consistent follow-up. We bring those pieces together for your commercial team.

  1. Reach the buying team.

    Engineering assesses the application. Purchasing evaluates the commercial fit. We map the people involved in the decision, with account context your sales team can use.

  2. Answer the application question.

    A buyer needs to understand how your equipment fits their production process. We turn engineering input into application material your technical specialists approve.

  3. Follow through after the event.

    Trade-fair contacts and demonstration requests create work across sales and engineering. We connect the original enquiry to its owner, open questions and next action.

What we build

From the account list to the next action.

  1. We research target accounts and buying roles, with sources and application context your team can use.

We research target accounts and buying roles, with sources and application context your team can use.

Delivered client work

The account workflow, in practice.

Contacts researched and in the CRM
4,000+
Target companies mapped by buying role
129

For Slip Robotics, Myosin mapped buying roles, checked conference leads and built buying-signal routing.

The same approach connects your account research, buyer material and RFQ follow-up.

Read the Slip Robotics case study →

How we work

Experts embedded inside your team.

Forward deployed marketing: our GTM engineers and subject matter experts deploy inside your team & local environment, build agentic marketing or revenue systems with you, and hand it over in 90 days.

60+ in the network
How forward deployed marketing works →
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Your tools. One system.

One connected system on HubSpot, Salesforce or Attio, with Claude.

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Turn signals into action.

Every signal reaches the person who acts on it.

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Built with you. Owned by you.

Ninety days embedded, then it's yours. No lock-in.

The Growth Systems Audit

See what isn't connected.

Free, from your website alone, in about a minute.

No card. No obligation. One page back.

You get

  • One Growth Systems score: how your growth stack connects and how your site reads
  • The three biggest breaks, named from your actual site
  • Where to start: Marketing Systems or Revenue Engineering
  • The full report by email, plus 30 minutes with an engineer if you want it

Questions

Before we build together.

Can we start with one commercial workflow?

Yes. We scope the first build around the work that needs attention, whether that is account research, application content or enquiry follow-up. We agree the inputs, approvals and output with your team before building.

Do we need a new CRM?

No. We start with your existing tools, whether that includes a CRM or not. Where your team uses HubSpot, Salesforce or Attio, we connect the workflow to that system. You own the data and everything we build.

Who approves technical claims and product content?

Your technical specialists approve product and application claims. We organise the source material, draft the buyer content and build the review steps around their input. Engineering judgment stays with your team.

What does our team need to contribute?

We work with your commercial lead and technical specialists, using your existing product material and the systems involved in the workflow. Together we agree who reviews the work and who runs it after handover.

What happens when the build is finished?

We document the system and train your team as we build. You keep the workflows, data and documentation, with a team prepared to run them. The embedded delivery model ends with a handover, without vendor lock-in.

Where does your sales process need support?

Tell us about your equipment, the buyers you want to reach, and the sales or marketing work that needs support.

Talk to Myosin →
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