Crypto moves fastest when the right people are in the right room. Put operators together and things accelerate, assumptions get corrected, and culture forms in real time.

And that’s exactly what unfolded in Argentina.

Devconnect played host, but the real momentum came from the intentionally engineered rooms around it: small, high-trust environments where builders shaped the GTM strategies and narrative patterns the industry will follow next.

Those rooms made something clear: operator networks now shape crypto’s direction more than any institution or conference circuit.

Myosin went to Buenos Aires not as an agency, but as the ultimate marketing network, a distributed group of builders who create momentum by showing up, sharing what we’re learning, and making every room sharper because we’re in it.

Here’s what those rooms revealed.

SIGNAL: Culture is GTM

We opened the week far outside the city, at Estancia Candelaria. The goal wasn’t to impress anyone, it was to create separation from the noise. Most conferences generate distraction. SIGNAL was designed to produce clarity, and this was our first one, co-hosted with our friends at Safary.

No stages. No panels. No status games. Just a curated mix of founders, marketers, and ecosystem operators who wanted the space to think before the week ahead.

The structure was simple: don’t program it. Give people time. Let the room form its own outline. When the right operators share an environment built for depth, the real work surfaces quickly.

And it did.

Horseback rides turned into GTM diagnostics. Asado by firelight drifted into questions about messaging and market sequencing. Empanada-making workshops became onboarding debates. Even the opera singers by the fireplace (yes, that was real) became the soundtrack to late-night conversations.

It didn’t take long for the feedback to confirm what we already felt in the room:

“Perfect weekend before Devcon.”
“Conference alpha.”
“Oasis pilgrimage.”
“Core memories unlocked.”

People weren’t reacting to the venue. They were reacting to the density of trust and the honesty in the conversations. 

SIGNAL showed what the industry keeps forgetting: culture drives GTM, not the other way around. 

When culture aligns, strategy becomes a shared operating system rather than a departmental task.

SIGNAL wasn’t a retreat. It was a demonstration of how Myosin builds cultural density, the conditions where alignment accelerates, narratives tighten, and execution becomes collective instead of isolated.

LATAM Isn’t an Emerging Market. It’s a Working One.

Back in Buenos Aires, the contrast with typical conference weeks sharpened. Crypto in LATAM doesn’t live in decks or hypotheticals. It lives in daily decisions: inflation responses, remittance flows, savings behavior, cross-border work, and financial pressure that makes digital assets useful.

You feel that difference as soon as you talk to people building here. 

Teams building on Stellar in LATAM don’t theorize about adoption, they navigate it. Aixa, one of our Argentinian members, doesn’t describe user personas, she describes households managing volatility.

LATAM isn’t where crypto might work someday. It’s where crypto works now. And it’s where the rest of the ecosystem can see what real product-market fit looks like outside of bull-market dopamine.

For anyone serious about GTM, this is the calibration point. If your frameworks don’t make sense in LATAM, they’re probably not built for real users.

Marketers in the Arena: Where the Work Actually Happened

Most people go to conferences to talk about marketing. We built a room where marketing got done.

Marketers in the Arena, co-hosted with our friends at Stellar, wasn’t a side event. 

It felt like a working session for the operators who actually move adoption forward. The room carried a seriousness you can’t fake, the kind that comes from people with real stakes in the outcomes.

Within minutes, people said the quiet parts out loud:

“Marketing isn’t the intern’s job.”
“Crypto doesn’t have a capital problem, it has a flow problem.”
“Token marketing and product marketing are not the same.”
“LATAM scales on utility, not hype.”
“Marketing without data is guesswork.”

From there, the room moved fast.

Lindsay from Stellar shared patterns from ecosystem-wide GTM experiments.
Aixa, our Argentinian member, grounded the conversation in Argentine usage realities.
Mantle, Stellar, Etherfuse mapped the TradFi-to-DeFi bridge.
Adrienne, CMO at Gnosis and Myosin member, shared AI-enhanced workflows ready for teams today.
Uniswap, Odisea, Fuul, & Base compared cross-chain and cross-regional growth dynamics without the usual theatrics.

We even had an improvised fireside chat that became a real-time demo of operator adaptability, where I interviewed my co-founder Simon.

Then came the roasts.

Dune. Magna. Boundless. Myosin. Unhashed. Founders brought their decks. The room dissected them. Positioning tightened. Messaging sharpened. Weak logic got fixed on the spot. 

Not for entertainment, for acceleration. If your deck breaks here, it won’t break out there.

And by the time office hours rolled into the RAAVE pre-party, the throughline was clear: crypto doesn’t need more attention; it needs better operators. And operators need rooms where assumptions are corrected fast, frameworks are shared openly, and strategy gets pressure-tested by people who build.

This is Myosin’s superpower: bringing operators together to solve real GTM problems quickly. Small rooms. High trust. Real strategy. Shared action.

Marketers in the Arena is becoming exactly that, the place where ecosystems align and culture moves forward.

The Network in Motion

The rest of the week proved the thesis in motion. Myosin didn’t move through Buenos Aires like an agency delivering tasks. We moved as a network: distributed, embedded, and constantly exchanging information across ecosystems.

You could see the pattern everywhere we went.

• Multiple GTM workshop with Lindsay at Stellar House became a working session on early traction.

• A deep dive with Livepeer on AI × media spilled into a Refraction livestream happening at the same time, connecting creative and technical ecosystems in real time.

• A private dinner with Gnosis celebrated a rebrand Adrienne and Rom helped bring to life and set the stage for conversations about financial interfaces.

• Three hours with Aixa and the Sophon team blurred the line between dinner and cultural research.

• Across the city, Uniswap’s gathering reinforced the same point: culture compounds when people keep running into each other with intent.

Even moments that looked social, like wine blending for Stef’s birthday, or the final steak brunch with Bora and Duke, were part of the network’s operating rhythm. Trust builds. Insight flows. Strategy aligns. Momentum compounds.

A network works differently than an agency.
It doesn’t wait for briefs.
It doesn’t route decisions through hierarchy.
It flows.

Flow is faster. More creative. Flow stays embedded in culture and matches how crypto evolves.

Every dinner, workshop, and collision in Argentina was proof: a distributed network of operators can move ecosystems faster than any centralized structure.

This is Myosin’s real leverage: a network built for flow, designed to move culture, and structured to raise the standard of GTM everywhere it touches.

Where This Leaves Us

Devconnect didn’t introduce a new narrative. It confirmed one that’s been building all year.

Crypto’s next era won’t come from louder marketing or bigger conference budgets. It will come from better operators – people who understand that adoption comes from consistent execution, shared frameworks, and culturally aligned rooms where strategy is shaped collectively, not delegated.

Argentina made that visible.

SIGNAL showed the power of intentional environments. Marketers in the Arena showed how honest rooms accelerate GTM.

And the week as a whole showed how fast a network moves when it’s designed for flow instead of hierarchy.

Myosin is building the infrastructure – human, creative, and strategic – for exactly this kind of future. Not to observe the industry, but to shape how it works. Not to act as an agency, but to function as a cultural and execution engine embedded across ecosystems.

When you build the right rooms, strategy sharpens.
When strategy sharpens, ecosystems grow.
And when ecosystems grow, the culture recalibrates around what works rather than what’s loud.

This is where crypto actually moves: in high-trust rooms filled with people doing the work. Myosin is here to build those rooms and to keep raising the standard for what operator networks can create together.

What an incredible time. And we’re just getting started!

BMK