Bitcoin Scaling Labs

Bitcoin Scaling Labs works on scaling Bitcoin through a network of Bitcoin L2s. Its website needs to make that technical work understandable while giving the organisation a distinctive, consistent identity.

Deliver a rapid rebrand and website update, with a way to keep future creative work consistent after handoff. The brief was not just a new visual identity in a standalone Figma file: it was a reusable basis for creating and reviewing work against the brand.

Myosin began with client interviews to inform the creative work. That discovery shaped the rebrand and website update rather than letting a tool decide the direction.

• Interview-led creative direction. Client conversations informed the work, keeping the brand grounded in the organisation it represents.
• Creative OS, applied to client work. Myosin used Creative OS, a tool developed during its internal hackathon, to support the rapid rebrand and website update. It supported the creative process; it did not replace human creative judgment.
• A rebrand and an updated website. The old purple and blue site gave way to a dark navy and yellow identity. The before-and-after crops below show that visual change, not a claim about business or network performance.
• Creative governance as a Markdown file. Alongside the visual work, Myosin handed over a reusable Markdown creative-governance file. Its purpose is to help the team create future work and check its conformance with the brand, rather than leaving the identity only in a standalone design file.

The team reports that faster creation and easier design-conformance checking continue to save hours per week. This is a qualitative team-reported benefit, not a measured weekly saving or a quantified performance result.

This is Marketing Systems work: creative delivery paired with reusable guidance for the work that comes next. Start with a Growth Systems Audit to identify where your own creative workflow could improve.