WalletConnect
About
WalletConnect is the backbone of onchain connectivity, powering seamless interactions between wallets, applications, and users across the Web3 ecosystem.
With over 240M+ connections, 35M+ users, and support for 600+ wallets, WalletConnect has become as recognizable to onchain UX as Visa is to checkout in Web2. As the protocol evolved toward decentralization, WalletConnect launched the $WCT token to enable a permissionless, community-owned network governed by staking, incentives, and onchain participation.
Year
2025
Categories
Wallets
Ecosystem
KOLs
PR
TGE
Infrastructure
Story
The Brief
WalletConnect engaged Myosin to support the $WCT Token Generation Event (TGE) with a high-impact, credibility-first go-to-market strategy.The challenge was twofold.
Pre-TGE: Build anticipation and narrative clarity around $WCT’s role in decentralizing one of the most widely used pieces of Web3 infrastructure.
Post-TGE: Sustain momentum by driving informed discussion around staking, governance, and long-term utility, without falling into short-lived hype cycles common to token launches.
Myosin was tasked with designing and executing a KOL + PR engine that could:
Reach high-quality, crypto-native audiences
Prioritize credibility and signal over raw reach
Translate infrastructure complexity into clear, compelling narratives
Maintain visibility beyond the initial TGE window
What We Did
Myosin executed a two-phase KOL and PR launch strategy for the $WCT TGE, optimized for credibility, signal quality, and sustained relevance, not short-term hype.
The Highlights
Defined and enforced a single narrative: WalletConnect as the backbone of onchain UX
Activated 10–15 high-quality KOLs per phase across pre- and post-TGE windows
Prioritized analysts, educators, and infrastructure-native voices over promotional accounts
Delivered ~50M total media impressions across 27 publications and channels
Extended momentum into WalletConnect’s ecosystem evolution and Reown rebrand
KOL Impact (Independent Cookie3 Analysis)
Majority of $WCT mentions came from “Stars” and “Hidden Gems”, not low-quality accounts
0 underperforming KOLs identified across 2 consecutive campaign windows
4 Myosin-selected KOLs ranked in the global top 25 by smart engagement share
Strong balance across reach, audience credibility, and content quality, validating KOL selection strategy
This confirmed the campaign reached audiences that meaningfully influence onchain behavior, not just impressions.
PR & Narrative Outcomes
Secured sustained Tier 1 and Tier 2 media coverage tied to utility, governance, and adoption
Positioned WalletConnect as a category-defining infrastructure protocol, not a speculative token
Maintained consistent visibility before, during, and after TGE, avoiding launch-week drop-off
Net Result
A high-signal launch that:
Reinforced WalletConnect’s long-term infrastructure narrative
Drove informed discussion around $WCT staking and governance
Sustained credibility and visibility beyond the TGE window
0
Underperforming KOLs across 2 campaigns
~50M+
Total Media impressions across 27 publications & channels
"We worked with Myosin leading up to our TGE and they were a delight, and are still working with them on a couple different workstreams. I've had a lot of failed agency engagements before in the past, but Myosin is unique and my top recommendation!"
— STEVEN DOLCEMASCHIO
CMO, Reown (WalletConnect)
