WalletConnect

WalletConnect is the backbone of onchain connectivity, powering seamless interactions between wallets, applications, and users across the Web3 ecosystem.

With over 240M+ connections, 35M+ users, and support for 600+ wallets, WalletConnect has become as recognizable to onchain UX as Visa is to checkout in Web2. As the protocol evolved toward decentralization, WalletConnect launched the $WCT token to enable a permissionless, community-owned network governed by staking, incentives, and onchain participation.

WalletConnect engaged Myosin to support the $WCT Token Generation Event (TGE) with a high-impact, credibility-first go-to-market strategy.The challenge was twofold.

Pre-TGE: Build anticipation and narrative clarity around $WCT’s role in decentralizing one of the most widely used pieces of Web3 infrastructure.

Post-TGE: Sustain momentum by driving informed discussion around staking, governance, and long-term utility, without falling into short-lived hype cycles common to token launches.

Myosin was tasked with designing and executing a KOL + PR engine that could:

• Reach high-quality, blockchain-native audiences

• Prioritize credibility and signal over raw reach

• Translate infrastructure complexity into clear, compelling narratives

• Maintain visibility beyond the initial TGE window

Myosin executed a two-phase KOL and PR launch strategy for the $WCT TGE, optimized for credibility, signal quality, and sustained relevance, not short-term hype.

The Highlights

• Defined and enforced a single narrative: WalletConnect as the backbone of onchain UX

• Activated 10–15 high-quality KOLs per phase across pre- and post-TGE windows

• Prioritized analysts, educators, and infrastructure-native voices over promotional accounts

• Delivered ~50M total media impressions across 27 publications and channels

• Extended momentum into WalletConnect’s ecosystem evolution and rebrand

KOL Impact (Independent Cookie3 Analysis)

• Majority of $WCT mentions came from “Stars” and “Hidden Gems”, not low-quality accounts

• 0 underperforming KOLs identified across 2 consecutive campaign windows

• 4 Myosin-selected KOLs ranked in the global top 25 by smart engagement share

• Strong balance across reach, audience credibility, and content quality, validating KOL selection strategy

This confirmed the campaign reached audiences that meaningfully influence onchain behavior, not just impressions.

PR & Narrative Outcomes

• Secured sustained Tier 1 and Tier 2 media coverage tied to utility, governance, and adoption

• Positioned WalletConnect as a category-defining infrastructure protocol, not a speculative token

• Maintained consistent visibility before, during, and after TGE, avoiding launch-week drop-off

Net Result

A high-signal launch that:

• Reinforced WalletConnect’s long-term infrastructure narrative

• Drove informed discussion around $WCT staking and governance

• Sustained credibility and visibility beyond the TGE window