Stellar
About
Stellar is a global blockchain network built for real-world utility, enabling fast, low-cost financial access through on-chain payments, remittances, asset issuance, and stablecoin rails.
Supported by the Stellar Development Foundation, the ecosystem powers wallets, fintech apps, and DeFi protocols across emerging markets. With major partnerships like MoneyGram and a fast-expanding developer base, Stellar is focused on bringing real-world financial access into crypto.
Year
2025
Categories
Blockchains
Community
Content
Growth
PR
KOLs
Social Media
Ecosystem
Story
The Brief
Stellar engaged Myosin to create a unified go-to-market engine for leading projects in the Stellar ecosystem. The challenge: equip founders with world-class marketing guidance, elevate Stellar’s global visibility, and drive real adoption across priority projects in a competitive L1 landscape.
This required a combination of scalable educational resources, high-touch support for top teams, and a global events strategy that showcased real ecosystem momentum.
Myosin was tasked with building a repeatable, ecosystem-wide GTM program that accelerated launch readiness, adoption, and market credibility.
What We Did
Over Phase One, Myosin built and deployed a three-pillar GTM system across the ecosystem: Cohort Based Learning, Events & Visibility, and Hands-On Support for elite projects.
We launched the Stellar GTM Guidebook (stellar.myosin.xyz), a modular library of playbooks covering positioning, content, PR, community, TGEs, and growth loops. Paired with weekly workshops and office hours, this program gave up to 10 projects direct access to seasoned CMOs, PR specialists, growth leads, and designers. Teams received actionable frameworks, templates, and expert feedback, resulting in better narrative clarity, stronger launch plans, and faster execution.
To amplify ecosystem visibility, Myosin built a global Events Strategy, activating Stellar at hackathons, ambassador meetups, regional hubs, and major conferences. Highlights included a 58-person Marketing Hackathon in CDMX, curated founder dinners, Marketers in the Arena NYC + Korea (1,000+ RSVPs), and large-format activations across KBW and DevConnect Argentina. These IRL touchpoints expanded Stellar’s cultural footprint and generated pipelines of high-quality founders.
In parallel, Myosin deployed deep embedded support for four high-potential projects: Hana Wallet, Blend Capital, Etherfuse, and DeFindex. Each team received fractional CMOs, content engines, messaging strategy, partnership playbooks, and ongoing execution. This hands-on model accelerated user growth, sharpened positioning, unlocked new markets, and generated real proof points of Stellar ecosystem success.
Together, these workstreams built a scalable foundation: stronger founder capabilities, improved storytelling, global presence, and measurable traction across the ecosystem. This project is still ongoing, and we expect further success.
Learn more here.
20+
Stellar projects supported
$46M
Total TVL supported through Hands-On GTM workstreams
