Case study · 2025
UPS Supply Chain Health Check
A free five-minute diagnostic that turns SMB operators into qualified conversations.
- 01Operator rates eleven symptoms
- 02Scored the same way every time
- 03Benchmarked against peers
- 04Email unlocks the priorities
About UPS Customer Solutions
UPS Customer Solutions helps businesses improve how they ship, store and deliver. Its best prospects are small and mid-sized operators who know something in their supply chain is costing them, but not what.
The brief
Give SMB operators a reason to raise their hand: something useful in five minutes that tells them where they stand, and gives UPS a qualified conversation.
What we did
Nam built a free, five-minute supply chain and logistics diagnostic. Operators rate their business across eleven operational symptoms and get a scorecard benchmarked against peers of similar industry, size and channel mix.
- A five-step wizard. A few firmographic questions, then the eleven symptom ratings.
- A scoring engine with no AI in the loop. Ratings roll up into an overall score and a maturity band from critical to best-in-class. The same answers always produce the same report: auditable, instant and free to run at scale.
- Benchmarks. A peer comparison across key operational metrics, with sensible fallbacks when an exact segment isn't defined.
- A report worth sharing. A headline score, an executive summary, a benchmark panel, a radar chart, the top three priorities and a card for every symptom.
- Lead capture. An email unlocks the strategic priority and the detailed recommendations.
Questions, benchmarks and bands live in configuration, so the team can tune them without touching the code.
What’s running now
Where people stay in charge
No model decides a score. The questions, benchmarks and bands are written and tuned by people, in plain configuration.