Skip to content

Case study · 2025

UPS Supply Chain Health Check

A free five-minute diagnostic that turns SMB operators into qualified conversations.

Sector
Logistics · Lead generation · Enterprise
Offer
Revenue Engineering
Built by
Nam Le, Claude Certified Architect
Stack
Next.js · Supabase · Recharts · Zod
Health CheckFive-stepwizardScoring enginePeer benchmarksShareablereportLead capture
  1. 01Operator rates eleven symptoms
  2. 02Scored the same way every time
  3. 03Benchmarked against peers
  4. 04Email unlocks the priorities
5 minFrom the first question to a benchmarked scorecard
11Operational symptoms rated
0AI in the scoring: the same answers always give the same report

About UPS Customer Solutions

UPS Customer Solutions helps businesses improve how they ship, store and deliver. Its best prospects are small and mid-sized operators who know something in their supply chain is costing them, but not what.

The brief

Give SMB operators a reason to raise their hand: something useful in five minutes that tells them where they stand, and gives UPS a qualified conversation.

What we did

Nam built a free, five-minute supply chain and logistics diagnostic. Operators rate their business across eleven operational symptoms and get a scorecard benchmarked against peers of similar industry, size and channel mix.

  • A five-step wizard. A few firmographic questions, then the eleven symptom ratings.
  • A scoring engine with no AI in the loop. Ratings roll up into an overall score and a maturity band from critical to best-in-class. The same answers always produce the same report: auditable, instant and free to run at scale.
  • Benchmarks. A peer comparison across key operational metrics, with sensible fallbacks when an exact segment isn't defined.
  • A report worth sharing. A headline score, an executive summary, a benchmark panel, a radar chart, the top three priorities and a card for every symptom.
  • Lead capture. An email unlocks the strategic priority and the detailed recommendations.

Questions, benchmarks and bands live in configuration, so the team can tune them without touching the code.

What’s running now

Five-step wizardScoring enginePeer benchmarksShareable reportLead capture

Where people stay in charge

No model decides a score. The questions, benchmarks and bands are written and tuned by people, in plain configuration.

Revenue Engineering

Recognize this problem?

Grow revenue from the market you already have. Start with the free audit.

Free · About a minute · Report by email · Optional 30-minute call

Book a 30-minute call ↗
  1. 01

    Free audit

    Your website in, a Growth Systems score and the three biggest breaks out. About a minute.

  2. 02

    30-minute call

    An operator walks your results with you and names the first thing to fix.

  3. 03

    90-day build

    Embedded with your team. Built with you, then handed over.