About Velora
Velora, formerly ParaSwap, is a leading DeFi execution layer enabling fast, intent-based, cross-chain swaps for traders and protocols.
Known for deep liquidity aggregation and innovative routing, Velora aims to deliver high-efficiency, non-custodial trading experiences across chains.
Following a major rebrand from Paraswap, and the introduction of the VLR token, Velora is positioning itself as a next-generation infrastructure layer for decentralized trading.
The brief
Velora partnered with Myosin to drive visibility and engagement during a pivotal transformation: the shift from ParaSwap to Velora, the launch of its Delta v2.5 upgrade, and the introduction of the VLR token.
The challenge was to reintroduce the brand to DeFi-native audiences, amplify credibility across global markets, and build momentum around new cross-chain features and product announcements.
Myosin was tasked with aligning KOLs, content, PR, and community narratives into one unified, high-impact GTM motion.
What we did
Over six months, Myosin executed a multi-channel strategy spanning KOL activation, PR, narrative development, and content operations. We partnered with high-signal KOLs, such as LSTMaxi, Mercek, Smart Ape, and Tindorr, to deliver educational threads, amplify major launches, and embed Velora into core DeFi conversations.
These posts resonated organically, even sparking responses from other DeFi founders, which strengthened Velora’s position within the intents ecosystem.
We also delivered a global PR push across two major phases: the rebrand to Velora and the VLR token launch. Through coordinated storytelling, exclusive features, and multilingual outreach, we secured coverage in more than 30 countries and across 10+ languages. This ensured a consistent narrative around Velora’s innovation and helped cement the protocol as a thought leader in cross-chain DeFi.
Our content strategy reinforced this momentum. We revamped Velora’s social presence, designed launch campaigns, created ICP-specific messaging, and introduced structured formats to boost education and engagement.
Post-launch, impressions surged by more than 278%, followers grew to 109K, and evergreen content began driving deeper on-site engagement. We also launched a refreshed blog presence with SEO-driven pillars that captured over 200 early views in the first three weeks.
Together, these combined efforts dramatically elevated Velora’s visibility, bolstered community trust, and built a strong foundation for long-term adoption.
